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3 Strategies for the Move-Up Buyer

Brenda Ellis

Brenda Ellis, most frequently known as Brell, is a partner, mom, grammie, friend and a REALTOR® you’ll want to connect with...

Brenda Ellis, most frequently known as Brell, is a partner, mom, grammie, friend and a REALTOR® you’ll want to connect with...

Oct 29 4 minutes read

Moving up to your “forever home” is exciting. 

When you bought your first place, chances are you were young, strapped for cash and prepared – if not warned –  and likely forced to make some concessions. 

The move-up buyer typically has some savings and home equity to work with, making this next move feel less like a compromise and more a thoughtful selection.
But move-up buyers face their own set of challenges that call for a carefully considered strategy. 

Here are three options for the smart move-up buyer with a plan!

The “Sell First” strategy is ideal for the move-up buyer who can’t afford to pay two mortgages simultaneously. Selling your property first eliminates the risk of having to carry two mortgages if you don’t sell your existing home in time. It also reduces the chances of having to reduce your asking price in the interest of speeding up the sale. 

This is a good option for move-up buyers who are banking on the proceeds of their sale to fund their new (and likely more expensive) property. By selling first, you’ll know exactly how much money you have to purchase your next home.


If homes in your area of choice are selling faster than the ‘For Sale’ signs can hit the front lawn, the “buy first” strategy might be the way to go. By buying your new home before selling your old one, you won’t feel rushed into settling for a sub-par property, or having to seek alternative temporary housing options while you shop the market. This move-up buyer still lives in his or her existing home, allowing them time to shop around, and continue looking until they find that perfect place. 

This move-up buyer typically requires a bridge mortgage.


When all is said and done, this move-up buyer approach is the most ideal, but getting there is another story. Aligning your purchase and sale closing dates can be tricky. 

Remember that there are three dancers in this tango – you, the person you’re buying from, and the person you’re selling to. You’ll also have to move out and move in on the same day. 

In this scenario, time is your best friend and flexibility your saviour. This means you’ve planned ahead – you’re researched neighbourhoods, gotten pre-approved for a mortgage, and you’ve started the organizing and de-cluttering process before the big move.


The right move-up buyer strategy depends on a number of factors, such as your financial situation, current housing market conditions, your personal comfort level and your personality. 

Consider all these when making your decision. 

Plan ahead. 

If a move up is something you are contemplating, in the next year,  we'd love to connect with you now to start going over what strategy fits you best, and ensure a smooth transaction on both sides of the bargaining table!


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